Facebook Is Making spacious Changes To Your News Feed

Facebook on Thursday introduced major changes to its News Feed that will prioritize content it hopes will spark meaningful conversations between friends while deprioritizing content from businesses, brands, and media. The chase is widely expected to distress publishers that rely on traffic from Facebook.

The changes are aimed at ensuring that time spent on Facebook is superior for people’s well-being, Facebook CEO Zuckerberg said in a post Thursday afternoon. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you be pleased more meaningful social interactions,” he explained.

The changes advance in the aftermath of a 2016 US election season that highlighted Facebook’s problems with fake news and divisive content. The company came under harsh criticism for its inability to stop this type of content from spreading on its platform, which reached a fever pitch when it admitted that Kremlin-linked trolls had used its platform in a tender to influence the 2016 presidential election.

Zuckerberg conceded that such changes could distress Facebook’s core metrics in some ways, but indicated he felt the commerce, trade pain would be worth it. “By making these changes, I expect the time people spend on Facebook and some measures of engagement will fade down. But I also expect the time you accomplish spend on Facebook will be more valuable.”

Decreasing brand and publisher exposure in the News Feed is likely to deliver meaningful pain to these entities, which rely on Facebook to reach their customers and readers.

Here’s Zuckerberg’s full post:

Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.

Contact Alex Kantrowitz at alex.kantrowitz@buzzfeed.com.

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