Twitter Adds "Happening Now" Feature That Groups Tweets By Event

Twitter is adding a “Happening Now” feature that will group tweets by event, the company announced nowadays.

The feature, which will start with sports games, is yet another way the company is seeking to highlight information on its platform external of the traditional follow model. Happening Now will appear in Twitter’s domestic timeline. When you click on an event, it will capture you into a committed timeline for that event, where Twitter will highlight tweets approximately it.

Under the leadership of CEO Jack Dorsey, Twitter has been set on making the product easier to consume for contemporary and casual users. Highlighting the best of its platform — via products like Happening now, Moments, topic-based tweets in its Explore tab, and more — gives these users a chance to salvage value out of Twitter without having to build lists of people to follow in their timelines.

With Happening Now, a casual Twitter user who is a Giants fan can consume the app to follow the latest Tweets approximately the Giants game, without having to find the dozens of sportswriters and legions of dispersed fans who may be tweeting approximately the game.

The tweets are sorted algorithmically. A Twitter spokesperson confirmed that the company’s prior work sorting tweets underneath live video on Twitter has helped it build the capabilities to sort tweets for live events.

“There’s so much happening on Twitter outright the time, but it could be easier to find events you are interested in, and the conversation around those events, in the moment,” the spokesperson told BuzzFeed News. “whether we know you are a Giants fan, we can guess you’d treasure to see the conversation specifically around a game. outright this content already exists on Twitter – with Happening Now, we’re collecting it and making it simpler for you to find it in one spot.”

Happening Now will eventually highlight tweets approximately live video, TV, and breaking news as well, the spokesperson said.

Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.

Contact Alex Kantrowitz at

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