Oreo Wants To Pay You Half A Million Dollars To reach Up With Its contemporary Flavor

The cookie company is taking a page out of the Lay’s potato chip playbook and asking the masses to reach up with its next flavor. The winning view is worth a whopping $500,000. And runners-up will earn cash too!

To enter, post your view to Instagram or Twitter using the hashtags #myoreocreation and #contest.

Oreo will select three finalists who will utter win $25,000 and see their ideas hit stores next year, according to People. Then the masses will vote to choose the $500,000 winner.

Cookie creators gain until July 14 to reach up with their proposals. And it’s probably a superior view to head to the store to pick up multiple packages of Oreos for, you know, research.

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