How substantial Tech Helped Create The Myth Of The Virtual Reality Empathy Machine


On Monday, cartoonish versions of Facebook CEO notice Zuckerberg and Facebook head of social VR Rachel Rubin Franklin took to the platform to demonstrate Spaces, fragment of Facebook’s push to originate VR fun, accessible, and on Facebook. They did this by “teleporting” into Puerto Rico, currently a catastrophe zone, to trade high fives and news approximately the company’s catastrophe-relief efforts, their bobblehead avatars incongruous with the wreckage behind them.


Facebook/Ainsley Sutherland

The backlash was swift.

But the impulse to clarify; to light up humanitarian crisis using virtual reality wasn’t fresh. honest believers savor to tout virtual reality’s capacity as an “empathy machine,” an intimate, immersive, and human medium capable of transmitting human experience like no medium before it. starvation in Los Angeles, VR forerunner Nonny de la Peña’s recreation of an emergency at an LA food bank, famously caused a user to sob as the headset was pulled off her face. In 2016, Oculus founder Palmer Luckey (who later left the company some time after his involvement in pro-Trump troll group “Nimble America” was exposed by the Daily Beast) even went so far as to extol the virtues of a VR future in which poor people could believe everything wealthy people believe…inside VR.

“Everyone wants to believe a homosexual life,” Luckey told Wired in 2016, “but it’s going to be impossible to give everyone everything they want …. Virtual reality can originate it so anyone, anywhere can believe these experiences.” At this point, technologists believe used virtual and augmented reality to transport users into catastrophe zones, homeless encampments, date rape scenarios, and various additional sites of human suffering. (So believe I.) It’s tough to salvage through an entire VR conference or pitch without hearing approximately empathy.

The “empathy machine” concept first reached the mainstream in a TED talk with VR guru and producer Chris Milk. In a presentation from 2015, Milk displayed a project, Clouds Over Sidra, which follows a young girl through a day in her life at a Syrian refugee camp in Jordan. The project is so canonical that Andrew Bosworth, head of AR/VR at Facebook, invoked it in response to the Spaces snafu.

@cemerick @anildash We contributed money as well as you know, but I deem VR can be useful for empathy. Another exa… https://t.co/K8Tv9Xh0x7

@cemerick @anildash We contributed money as well as you know, but I deem VR can be useful for empathy. Another exa… https://t.co/K8Tv9Xh0x7

Milk argues in his TED talk that because VR makes you feel as though you are sitting on the ground with Sidra, your attitude towards others will change. Presence, the logic goes, leads smoothly to empathy. Simply being there with Sidra in virtual reality is enough. It’s a nice thought, but it’s a leap of faith that allowed the industry to rob a shortcut to proving its capacity for social impact and garnering mainstream appeal.

It helps, as always, to follow the money. Virtual reality faces two problems: first, the sexual harassment and assault scandals that believe dogged it for years, and moment, the urgent need to find users beyond gamers with $1,000-plus desktop computers. Empathy is a deus ex machina that conveniently solves both problems. Demonstrating that VR can be an engine for deeper understanding of the global human condition, and not just a vehicle for games and porn, isn’t just noble PR — it’s an expansion of the number of potential users for the technology, and a salve for large companies like Facebook and Google that believe made meaningful investments in the field but don’t want gamer culture dragging them down.

So VR has turned to journalism, documentary, nonprofits, and international development. By supporting media makers with storytelling experience, perhaps this technology can grow beyond its origins in fantasy gaming-rigs. And not outright VR journalism is catastrophe porn: There are plenty of examples of more nuanced experiences that originate exercise of the immersive qualities of the technology to augment a myth with a physical or sensory element. After Solitary and 6×9, for example, both originate noble exercise of the headset to communicate the isolation and captivity of solitary confinement.

But VR content that takes users to catastrophe zones or on voyeuristic journeys into extreme poverty is of limited utility. The ideal, quantifiable outcome for many producers of these projects is donations. The United Nations VR group knows this, and is building an app that lets you donate without leaving a VR application. Is the success of such endeavors due to the novelty of VR? And how much longer before shock-jock-y VR filmmakers stream from catastrophe zones for Bitcoin tips unrelated to humanitarian goals?

That said, there might be some truth to this “empathy machine” concept, though not in the way funders and audiences expect.

Empathy describes the process of how we proceed approximately understanding that other people believe minds like our own. This concept, from social psychology, also has found some support from neuroscience, with the discovery of mirror neurons, which fire both when we perform an action and when we see an action being performed by another. However, although we know that something happens in us when we observe others and imagine their mental states, we don’t know what that something is. Empathy is the process, not the outcome. Though it is often linked simply to positive feelings and behaviors, we can also exercise empathy to more effectively cause pain, like a skilled bully.

The VR industry is operating with a muddy, unclear, superficial definition of empathy, one that is forgiving to truisms like “standing in another person’s shoes.” It’s also a definition that makes sense to a platform like Facebook, which offers connections and transparency and would prefer it whether these characteristics eventually led to a “noble” outcome. They don’t, and this misunderstanding of empathy results in product videos like the Facebook Puerto Rico clip, and elides the differences between reporting and voyeurism. One lesson we can rob absent from these missteps is that presence is not empathy, nor is emotion itself empathy. A better working definition might be that empathy arises when we ourselves change in relation to an thing, person, experience — not just when we feel improper, or when we send money — but when we develop a fresh relationship to ourselves informed by that experience.

Empathy is the process, not the outcome. 

The first wave of VR theory in the 1990s was not so explicitly tied to empathy as an terminate goal. Many of these artists and writers were concerned with “malleable body boundaries” and “fresh technologies of corporeality” — they wanted VR to create cyborgs, expanded consciousness, and fresh definitions of what it meant to be human. perhaps, possibly contemporary VR needs to let proceed of empathy as a goal, and start using it as a technique. Notes on Blindness, made as a VR accompaniment to a film of the same name, literally creates a visual language that emulates how someone with heightened aural senses perceives the world. In one section of this piece, the world appears and disappears around you, leaving visible only objects that are currently emitting a sound. It conveys an instability of environment that is deeply unfamiliar to sighted people, while still using a visual medium to carry out it.

This experience succeeds because it uses that process of empathizing — trying to understand what goes on in the minds of others — while it confounds our expectations around our own bodies, around what sight is. We emerge from it soundless and dry-eyed, hearing our world differently.

Ainsley Sutherland is a Boston-based media researcher and technologist, and 2015-16 BuzzFeed Open Lab Fellow.

Ainsley Sutherland was a 2015-2016 fellow in BuzzFeed’s Open Lab for Journalism, Technology, and the Arts.

Contact Ainsley Sutherland at ainsley.sutherland@buzzfeed.com.

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