Amazon Prime’s strange Perk: Live Concerts, Only For Subscribers

Amazon is beefing up its perks for its Prime service, announcing live music concerts exclusive to subscribers in the UK. Prime Live Events will be filmed and streamed exclusively for Amazon Prime, and subscribers will rep the chance to buy tickets for the events, according to a press release.

Blondie will kick off the strange service later this month in London, and other acts such as Alison Moyet and Texas are scheduled for later this summer. Tickets range from £75 to £150 ($81-$163).

In addition to Prime Live Events, Amazon will also be offering a strange feature to its Amazon Tickets service, which the company began growing by hiring entertainment commerce, trade developers final year. Now, Prime users in the UK will fill access to special pre-sales for ordering tickets to other events not hosted by Amazon a full 24 hours before the general public.

“We want to offer Prime members the best live entertainment experience they’ve ever had by giving them the chance to see their favorite artists perform up close and personal in iconic and intimate venues,” Geraldine Wilson, general manager of Amazon Tickets, said in the release.

The launch of Prime Live Events, which the company seemed to trial with Robbie Williams and John Legend concerts final year, is likely a strategic power play meant to compete with Apple. The Apple Music Festival has been offering Apple Music and iTunes users in the UK the opportunity to win free tickets to musical performances since 2007, when it was originally launched as the iTunes Festival. Like Amazon will, Apple has also offered UK residents unable to attend the option of streaming these events live on Apple devices.

As Amazon begins its foray into the “IRL” space, the company’s rumored plans for a housecleaning service seem full the more likely.

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